SalonPLEX Suites is expanding rapidly. Our newest addition will be at Freedom Square in Naples, Florida, in the fall of 2024 - and we’ve already started pre-leasing!

Want to get in on the action but aren’t sure what it takes to be a successful salon owner?

Below, we’re highlighting the top six cutting-edge salon suite trends necessary to prosper in your new adventure—and how SalonPLEX Suites and our new fabulous location can help you every step of the way.

1. Marketing (And More Marketing)

While having a snazzy, customized salon suite loaded with technological advances can help you stand apart from the crowd, you’ll still need to market your business to gain a larger clientele. 

How can you do this?

Well, there are many ways.

Social media is a great tool to get your name out there. It’s recommended to use trending hashtags related to what you’re doing. For example, if you just did a gorgeous balayage, you can use hashtags like #balayageartists and #hairfashion. Consistency is also what you need to get the visibility you're looking for. With popular social media platforms like Instagram or Facebook, their algorithms are not always so kind so it's important to post consistently to be top of mind of current and potential clients. Just make sure you have a social media page set up and ready for action, which includes your name, where you’re located, services you offer, and how clients can contact you.

A great location is also key to your success—and that’s why we had to open up shop in Naples. With our newest location being located at the corner of Collier Blvd. and U.S. 41, Freedom Square is guaranteed high visibility and accessibility for your business. This shopping center is nestled within a luxurious community just a short distance from upscale Fifth Avenue. With over 20+ popular retailers located within the plaza, seeing high-traffic through your doors is inevitable!

You can also provide incentives for coming to your salon. For example, some salon owners put together rewards programs for returning clients. They may get a discount on their next visit or a small referral reward.

Of course, we understand how daunting it can be to try and market yourself. That’s why we offer five fantastic additions when you become a member of the SalonPLEX Suites family:

• SalonPLEX Website: Your business will be listed on our professional website, automatically increasing visibility and credibility in the biz.
• Detailed Lobby Video: Our Lobby Video plays continuously showcasing each professional at their select locations. No matter when a client enters our doors, they get to view who you are and the services you provide!
• Interactive Lobby Kiosk: Enter one of our facilities and see how easy it is to get all the information you need about a service provider with just a simple touch! We make it easy by categorizing our professionals by services so that guests can find you that much quicker.
• Exclusive Directory: This may be a more traditional way to reach clientele, but it’s nonetheless professional and convenient, providing an additional point of contact for potential customers.
• Build Your Book With Our Client Lead App: Our Client Lead App allows customers looking to secure an appointment with our beauty Professionals with just a click! You never have to wait on your next client here at SalonPLEX Suites.

2. Customization and Personalization

Not all companies allow their stylists complete control of their salon suites - but one of the perks of leasing a salon suite from SalonPLEX Suites is that you are in charge of everything—including the aesthetic of your suite. 

It’s essential to set your salon suite apart from the others and create a unique brand identity. Essentially, you want to stand out and make a lasting impression on your guests. This will help you retain clients and (potentially) bring in new ones. You’ll also feel infinitely more comfortable in a space that speaks entirely to your personality and interests, 

How can you do this?

• Trendy decor and accessories can take your salon suite to the next level and make your space inviting and professional.
• Leasing with SalonPLEX Suites means your salon comes fully equipped with the most up to date and modern furnishings and equipment.
• Serve your clients light refreshments to bring the experience to life. From full coffee bars to mimosas, your client will definitely feel like they've booked with the right stylist.
• Sell your own retail and accessories to make your clients happy and boost your revenue for the day.
• Put together packages to upsell your products or services.

It’s all about customizing and personalizing your suite. Luckily, this doesn’t have to be challenging. Our Freedom Square location is surrounded by spots for trendy accessories and decor, including HomeGoods and Burlington. Staying current with the latest trends is another excellent way to enhance customer experience and attract new and recurring clients. Today's top trends in the salon suite industry include minimalist decor, natural lighting, and luxurious touches like plush seating and statement artwork. Curate the space and experience that speaks to you and your clients!

3. Technology Integration

It’s no secret - in 2024, technology reigns supreme. The majority of individuals are tied to their phones or computers, and with the release of innovative technology like A.I., technology will only continue to rise in the upcoming years.

With that said, integrating technological advances in your salon suite is an excellent step!

But how can you do it?

There are several ways you can bolster your “tech department.”

• Utilize your tech-savvy systems with our complimentary Wi-Fi
• Set up ultramodern solutions like a digital booking system to make the booking process that much simpler. From booking an appointment to wireless check-outs, it'll be a breeze.
• Entertain your clients with their favorite music or movie while servicing them.

All of these items are designed to not only impress your clients but make the process efficient and a breeze!

Become A Successful Salon Owner with SalonPLEX Suites Today!