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Building Your Brand Identity

As a beautypreneur, you have a lot going on. From finding clients to completing appointments, cleaning your workspace to staying on top of inventory, your “to-do” list can seem more like a marathon. But if you’re not adding “building a brand identity” to your list of things to do, you’re missing out on a vital piece of the success puzzle.

Building a brand identity doesn’t have to be overly complex or time-consuming, though, so don’t panic if you’re already feeling like you’re underwater. Plus, in the end, you’ll be overly happy you set time aside to get this done. Remember - brand identity is critical and can be a wgame-changer for your success - and we’re here to help.

This article focuses on one thing, and one thing only: building your brand identity. Below, we’re not only highlighting why brand identity should not be overlooked, but how to get it done in a timely and efficient manner. Let’s dive in!

Why Brand Identity Matters

Most beautyprenuers know the importance of certain aspects of business, like networking and time management. But brand identity is just as important, if not more so. Here are three key reasons why:

Stand Out From the Competition: If you don’t have a specific brand identity, it can be easy to blend in with the crowd. There’s nothing that truly sets you apart, which can wreak havoc on your client list and revenue. Good branding ensures you stand out from the competition and become recognizable from every angle, including your color scheme, font styles, and interior design.

Build Trust With Current and Future Customers: Some might think branding is a lot of creating cute logos and using your fave colors, but it extends far beyond that. Proper branding creates trust. Think of it this way: a new and returning customer is more likely to choose a beauty biz with clear and professional branding than one that hasn’t put in the effort.

Makes Marketing Easier: Whether you’re brand new to the beauty game or have been established for a while, you know the importance of marketing. But marketing can be overwhelming; good branding makes it easier. With a clear and consistent message, you can effortlessly create social media posts, advertisements, and promotions - and the best part is that clients will immediately recognize who’s behind the content.

How to Build Your Brand Identity

At this point, it should be clear that building your brand identity is crucial to your overall success as a beauty professional and/or salon owner. But how do you get there?

Although it might sound complicated, building your brand can be done in a few simple steps:

1. Define Your Brand

You can’t create a brand identity if you don’t have a brand to begin with. It’s time to set aside some time to really develop and define who you and your business truly are.

Think of it this way: Head & Shoulders is a brand that sells anti-dandruff and non-dandruff shampoos. That’s their main goal. So, when the problem of dandruff arises, most people choose this brand because they know it, and the brand is confident that’s what it stands for.

As a beauty professional, you need to define yourself in the same way. For example, if you’re a hairstylist who specializes in color treatments, you need to focus heavily on that aspect. Add your personality to create the brand. Are you a fun and energetic person, or do you prefer a sleeker and more refined approach?

Pro Tip: Creating a mood board is an excellent way to define your brand. You can use a series of different images, colors, and fonts to create a visual representation, making it simple to pinpoint your identity. If you don’t want to do it the “old-fashioned way” by hand, consider using a convenient app like Pinterest. This app makes it quick and easy to put together mood boards, ensuring you spend less time hunting in magazines for your aesthetic and more time putting together a top-notch brand.

2. Design, Design, Design

Now that you’ve defined your brand identity, it’s time for the fun part: designing!

Designing is effective in all areas of your beauty business, from the interior of your salon space to your business cards, product packaging to social media pages.

Choose your style and get to work. Remember to keep it focused on your brand’s identity.

3. Remain Authentic

Authenticity goes a long way in business. After all, nobody wants to purchase products or services from someone who claims to be something or someone they’re not.

That said, we can’t pressure this enough: focus on building a brand identity that is authentic to you and always remains authentic from beginning to end.

Authenticity will allow you to build close, personal relationships with your clientele. It will also be easy for you to talk about when asked, and trust us - plenty of customers will want to learn about the man or woman behind the brand and how it all got started.

Build Your Brand, Build Your Success!

Building your brand is one of the simplest ways to set yourself apart from the crowd, build trust, and effortlessly market yourself in the beauty community. The best part is that it can be done in a few easy steps. With that said, there’s really no reason not to build your brand identity!

Are you thinking about opening up your own salon suite and building your identity in a space you can call your own? Let SalonPLEX Suites help! We offer stunning turnkey salon suites at affordable prices. Our suites are located throughout Florida in trendy destinations that draw in clientele. If that’s not enough to impress you, we also offer our leasees with sensational perks and business and marketing tools to help them achieve success. Contact us today to learn more about our salon suites and specials we’re offering, such as four weeks free after signing!

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