Retail Success in Your Salon Suite: Top Products to Boost Your Revenue
As a salon suite owner, you’re likely doing well when it comes to revenue from client appointments. But why limit yourself to a single stream of income when you can have
several?
While there are many different ways to boost revenue and overall retail success, one of the best ways is by selling top-of-the-line products.
But which ones are most likely to fly off the shelves?
If you’re looking to add products to your salon or need fresh ideas to add pizzazz to your salon suite, keep reading. Today’s focus is all about products to boost your revenue, including top products to consider,
how to get them to sell, and
why they’re a must-have for any salon suite owner.
Why Adding Retail to Your Salon Suite is "Sweet"
If you haven’t yet toyed with the idea of adding products to your salon, you might wonder whether or not it’s necessary. While it’s not a
requirement, it is undoubtedly beneficial for any salon owner. Here are the top five reasons why:
- More Money, Honey: The first reason is pretty simple: you can make additional income without needing extra appointments. In fact, you may even have the opportunity to sell to those who aren’t current clients. For example, a client may bring their friend who isn’t interested in booking but desperately needs a top-notch conditioner. She can find it in your store, creating a 2-for-1 sale you wouldn’t have had otherwise.
- Client Loyalty:
It’s easy for customers not to know what’s right for their situation, whether they’re struggling with poor nail growth, ultra-thick tresses, or greasy skin. If you recommend a product to your clients and they see impeccable results, you will immediately build customer loyalty—and loyal customers always come back for more.
- Enhanced Client Experience:
Nobody likes to visit a salon, get pampered, and lose the results a few days later. By offering products to your customers, you can extend their overall experience. For instance, you may recommend products to help your client retain that picture-perfect ombre hue until their next appointment.
- Convenience:
We live in a world where
convenience is
essential. Selling products in your salon suite will provide your customers with this much-needed handiness, as they won’t need to find the same items elsewhere.
- Seasonal Sale Opportunities:
This certainly ties in with perk number one, but we thought it needed its own highlight. Adding seasonal products that “fall” in line with the current season is a great way to create a buzz and get - you guessed it - another boost in revenue.
Top Products to Boost Your Revenue
Not sure what products to add to your salon suite? We’ve got you covered. Here’s a list of the most popular products that are almost guaranteed to boost your revenue, beauty professionals!
- Hair Care Essentials
Many salon suite owners are focused on
hair. Whether it’s a quick snip to get rid of split ends, a full-fledged balayage, or a perm from root to tip, hair is one of the major appointments at most salons. That said, having a good line-up of high-end products on your shelves is imperative. Some of the musts include:
- Shampoo
- Conditioner
- Styling Products
- Deep Conditioners
- Oils
Offer a wide range of hair care essentials to suit the needs of various clients. For example, you’ll want color-safe options, a selection for those with dry or greasy manes, and those who want to add some va-va-voom that lasts all day.
2. Skincare Musts
Another hot appointment at many salons? Facials! Of course, every skincare expert wants their clients to follow up with the right products - and why shouldn’t they get them from your location?
Some of the best skincare products to sell in a salon include:
- Cleansers
- Toners
- Moisturizers
- Serums
- Masks
You can also look beyond “products” and include some favorite and trending facial products, like facial rollers and LED face lights.
3. Nail Care and Accessories
Offer nail services in your salon? Don’t let your clients walk out the door without checking your impressive inventory of fabulous nail care and accessories, such as:
- Nail polishes
- Cuticle oils
- Hand creams
- Nail strengthening treatments
- Hand/Foot scrubs
4.
Massage and Self-Care Tools
Those seeking your massage services have two goals in mind: they want to relieve stress and pain. Why not offer them a spa-like experience right at home in between appointments? Provide your clientele with the following options:
- Massage oils
- Lotions designed for tranquility
- Heated neck wraps
- Massage rollers
- Bath bombs
- Diffusers
Sure, these products aren’t entirely like the “real deal,” but customers will love having something to hold them off until their next appointment!
Easy Steps to Increase Sales in Your Salon
Know Your Products
It wouldn’t just be a
bad idea to recommend products you have no knowledge about to your clients - it would be downright disrespectful. This is because most salon customers trust their beauty professional to the fullest. They are, after all, dealing with some of the most important features of an individual, whether it’s their hair, nails, face, or beyond. Not only that, but customers look to professionals to keep them
safe, and this includes product recommendations.
That said, knowing your products like the back of your hand is imperative so you can confidently recommend them and keep your clients safe. This will not only help your customers look and feel like a million bucks but also build brand loyalty.
Be a Salesperson Every Step of the Way
As a salon suite owner and beauty professional, you have a lot on your plate. We don’t mean to add another thing, but let’s face it - it’s well worth it.
Being a salesperson every step of the way simply means that you push products whenever you can.
That’s not to say you should hound your clients the second they walk through the door. Be strategic. Here are three great examples:
If you notice your hair client dealing with dry ends, recommend a product that can help boost moisture and hydration.- When finishing your color appointment, recommend color-safe products to help the color last longer and look radiant.
- After providing a massage for an individual with back pain, recommend a product or two that can help them mitigate their pain until their next appointment.
Use Promotions Whenever Possible
Everyone loves a good deal -
that’s a fact of life. With that said, you’d be foolish
not to come up with promotions to boost sales, right?
Promotions will help to encourage sales and have customers coming back for more.
Think about promotions such as buy 1 get 1 50% off, get 25% off a product with every appointment, or receive a free product with each
referral.
Leverage Social Media
Be honest - you’re already using social media to help draw in more clients by showing off your work. It doesn’t have to stop at photos of your immaculate work, though. You can leverage social media to show off your extensive, top-shelf line-up of products, too.
Oh, and while you’re at it, don’t forget to use social media to promote your promotions. You can even use social media for a promotion in itself - i.e., whoever shares the post the most times gets 75% off a single product in your salon.
Ready to Elevate Your Salon Suite Success with Retail?
Salon suite owners, it’s simple: products can lead to a significant increase in sales. All you need to do is find a good line-up of products, research and know them well, and stock them in an attractive manner. Then, sell them to your customers and promote them on social media - and don’t forget promotions here and there, too!
Ready to get your beauty business up and running with high-end products? Contact our leasing team at 239-919-7539 (PLEX) or email at
info@salonplexsuites.com. You can also check out our website and social media pages to learn more!
