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Find Your Creativity as a Beautyprenuer

If you joined the beauty world as a hairstylist, manicurist, massage therapist, or esthetician, there’s a good chance you have a talent for creativity. But creativity can extend beyond the services you offer your clients - it can also help you build a brand for long-term success.

When it comes to the competitive beauty industry, it’s essential to stand out from the pack. One great way to do this is by finding your creativity as a “beautyprenuer” - but you need to do so authentically.

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This blog shares all the must-knew deets about finding your creativity and a beautyprenuer, from why it’s so utterly important to how to build your own identity.

Why Defining Your Own Style is Essential

Defining your own style is one of the biggest pieces of the beauty business puzzle. But if this concept is new to you, you might wonder why. Let’s dive into the top two reasons why defining your style as a beauty professional is essential:

Differentiating Yourself From the Competition

As a beauty professional, you know the competition is steep. It seems as though there’s a salon on every corner, and trying to earn the hearts (and business) of the clientele can be difficult.

Well, one way you can stand out from the crowd and become the go-to for all things beauty-related is to define your style. This will set you apart from competitors—even those who may offer similar services.

Look at it this way: if you’re a hairstylist known for specializing in working with textured or curly locks, you’re more likely to earn the business of those with these features compared to another stylist who is more experienced with straighter tresses. But customers won’t know unless you brand properly.

Creating an Identity

Personal style equates to individuality and identity. Why is this important in the beauty biz, though?

It’s pretty simple: if you create your own identity within the community, clients will have an easier time resonating with you and your “brand.”

Not only that, but you’ll be able to embrace your individuality with more confidence and freedom, which will truly show through your work. And, as you may have guessed, this will be far more appealing to current and potential clientele.

Why Authenticity Is At the Forefront

Now, when it comes to finding your creativity as a beautyprenuer, it needs to be authentic. In other words, it needs to adequately reflect who you are, what you’re good at, and what you genuinely enjoy. Trying to “force” creativity simply won’t cut it.

Here’s why authenticity is important:

Builds Trust: Your clients want to enter your salon suite and feel that it’s genuine—not just by the looks but also by the personality. Ensuring your space reflects who you truly are will resonate with customers, ultimately building trust and loyalty.
Attracts the Right Clients: As a beauty professional, you know which services you actually “enjoy.” For example, you may love doing out-of-this-world nail designs, but acrylic nails aren’t quite your thing. Staying authentic about who you are and where your creativity excels will result in clients who align with your values and preferences. This not only builds strong relationships but creates a more enjoyable working environment.
Encourages Personal Fulfillment: Work should never be “just work,” especially if you’re in the beauty field. At the end of the day, there should be a sense of fulfillment - and staying authentic can undoubtedly help you get there.
Promotes Word of Mouth: Clients who have a positive experience will share, whether on social media or through word of mouth. Stay authentic and watch your brand grow by the dozens.

How to Find Your Identity

At this point, it’s pretty clear: you need to find your creativity as a beautyprenuer and make sure it’s 100% authentic. But the first step is to find your identity. If you’re struggling to do this, follow these simple steps to success:

1. Start By Figuring Out Your Niche

The first step in finding your beauty brand identity is to do a little bit of soul-searching and discover your “niche.” Are you a color whiz who enjoys doing intricate techniques like balayage and ombre, or do you prefer crafting head-turning haircuts instead?

2. Become an Expert in One or Two Things

Yes, you’re talented and can probably do a whole range of incredible things as a beauty professional. That’s great and all, but most people want to go to an “expert.”

If you really want to create an identity and build a loyal customer base, consider becoming an expert in one or two things. Customers will seek you out for these specific treatments, thinking, believing, and knowing they’re getting the absolute best in the business.

Pro Tip: Make sure you become the expert you say you are. Get further education, attend workshops, do all your research, and gain plenty of experience.

3. Consider Who Your Ideal Clients Are

Think about what kind of clients you’re looking to serve. This doesn’t mean you have to put your clientele into a box and say “no” to anyone who doesn’t fit your mold. But it’s important to know what audience you’re trying to reach.

Here’s a good example: if you’re someone who cares deeply about the environment, you’re going to want to work with clients who share the same passion. They won’t mind the fact that you use eco-friendly materials from start to finish and have a salon suite that echoes your passion for Mother Nature.

4. Don’t Be Afraid to Experiment

You don’t have to figure out your brand in five seconds and call it a day (unless, of course, you can—if so, good for you!). If you’re struggling to find your creative identity, it’s OK to take your time and experiment until you find what sticks.

Building a Brand Around Your Creativity

So, you’ve found your creative identity as a beautryprenuer - congratulations! Now it’s time for the fun part: building your brand around your creative identity.

There are several great ways to bring your brand to life:

Make Your Salon Suite Match Your Style

The second customers walk through your salon suite doors, they should know exactly what you’re all about. That’s because your salon suite should be decorated from top to bottom with decorations that match your unique style. You can also go the extra mile with things like music and fragrances to pull the “vibe” together.

Don’t Forget the Marketing Materials, Too

While your salon suite is an extension of you and your creative identity, so is your marketing materials. We’re talking everything from business cards to flyers and beyond. Ensure all of your material is in line with your creative identity.

Social Media Should Also Fall in Line

As a beauty professional, you know the importance of being active on social media. Whether it’s Facebook, TikTok, Instagram, or another social media website, you’re on there.

But you shouldn’t upload content willy-nilly. Social media allows you to tell a story through your bio, links, and content. Clients will be able to look at your sites and immediately get a sense of who you are and what you service. That said, go the extra mile to stay on brand, even with your posts.

Create Signature Services

Want to stand apart from the sea of stylists? It’s time to create some signature services people simply won’t find elsewhere. As you may have guessed, these services should follow suit of your creative identity. For instance, someone focusing on “glam” may create a glamazon makeover package that includes everything from stunning makeup to va-va-voom hairstyling and more.

Develop an Engaging Brand Story

Behind every great beauty professional is a captivating story - what’s yours? Put together a brand story that chronicles your journey and who you are as an individual. Sure, you should discuss your experience and where you went to school, but what clients really want to know is what you’re passionate about and why you chose the beauty industry. Go ahead and let them see inside your soul - even if it’s just for a moment.

Be Consistent

Consistency can’t be stressed enough. Think of it this way: if a customer chooses you due to the aesthetic of your social media page, but your salon suite is telling another story, they may feel uncomfortable and confused - and nobody wants their clientele to feel this way.

Stay consistent from start to finish!

Embrace Your Uniqueness and Thrive with SalonPLEX Suites

What it comes down to is this: if you’re a beautyprenuer, you need to have your own unique identity. This will not only allow you to differentiate from the competition but also create a more fulfilling work experience and trustworthiness for your customers. Start by defining your niche, becoming an expert in one or two things, and thinking about your “ideal” customers. Then, create your brand to reflect your identity, from your salon suite to your social media pages and beyond.

Are you ready to become your own boss and show off your creative identity? Lease with SalonPLEX Suites today and enjoy our fully equipped suites for an all-inclusive price. Contact us today to find out more!

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