Create Unique Client Experiences Through Your Creativity and Talent

Why You Should Create Unique Client Experiences

As a salon suite owner and beauty professional, you have a lot on your plate - there’s no doubt about that. You might hesitate to add more to your lineup. However, creating unique client experiences is well worth the time and effort. Here are the top four reasons why:

1. Customers Love It, and You’ll Build Loyalty in the Process

The number one reason why you should start embracing client experiences? Customers love it, and when customers love something, they keep comin’ back for more. That said, if you’re looking for repeat customers and overall loyalty to your services and salon, consider creating unique client experiences. 

2. Proves Your Expertise

When choosing a stylist, clients want to find someone they can trust. They want the absolute best in the biz - and it’s pretty obvious why; they don’t want to leave the salon in tears. Well, creating customized client experiences allows you to show off your expertise in the field, ultimately giving new and potential clients confidence in your abilities. 

3. Boosts Revenue

Yup, that’s right - creating unique client experiences can mean a big boost in your bank account. For one, you can require a fee for events and workshops. Secondly, you can upsell products during unique client experiences. Those are two potential streams of income you’d be missing out on if you didn’t decide to start creating experiences for your customers!

4. Helps You Stand Out from the Crowd

With so many stylists, standing out from the crowd and gaining business from potential clients can be challenging. Well, unique client experiences can help. That’s because these experiences are entirely created by you, and no other beautypreneur can replicate them - making them 100% unique to your business. 

Personalized Services: Tailor Your Craft to Each Client

Hair Stylists

As a hairstylist, you aim to focus on your customer’s hair-related issues and desires. Some of the most common personalized services include:

• Color Matching: Color matching is somewhat of an “it” term on social media, but hairstylists know that it’s been around since the dawn of hairstyling time. However, due to the recent buzz, plenty of customers are looking for stylists who can perform color-matching sessions so they can find the shade that’s right for them, their skin tone, and their overall style.
• Haircut Matching: For those who don’t need color or want to include a cut with their color change, haircut matching is another excellent idea. Here, you’ll focus on sharing the best options for haircuts for your client based on face shape, lifestyle, and other factors. 
• Seasonal Hair Care: This consultation is geared toward helping clients understand how to care for their hair during different seasons, such as summer and winter. It's a great time to upsell products!

Makeup Artists

If you’re a celebrated makeup artist, here are some great choices for personalized services for your customers:

• Makeup Lessons: You can host one-on-one or small group sessions focused on certain makeup goals. For example, you might offer a class for those looking to master a quick and easy everyday look. Again, this is a wonderful time to upsell!
• Age-Specific Makeup: It can be hard to know which makeup looks best and which products to use at specific points, such as turning 50, 60, or older. An age-specific makeup consultation can be great for pointing your client in the right direction to help them look and feel their best.
• Special Event Packages: This one is pretty self-explanatory—it’s a package focused on creating out-of-this-world makeup looks for special events, whether they’re weddings, graduations, or other big celebrations. 

Estheticians 

Skin care professionals have the opportunity for plenty of personalized services for their clients, such as:

• Customized Skincare Routines: No two faces are alike. Offering customized skincare routines allows you to analyze your client’s skin and devise a one-of-a-kind regimen that focuses on their unique needs, whether it’s oil and acne or dryness and fine lines.
• Seasonal Treatments: Like hair, skin can get damaged by the weather, and each season poses its own unique challenges. Help your customers combat the skin-related woes of summer and winter by creating seasonal treatments. 

Nail Technicians

Last but not least, we have compiled a few examples for the nail techs out there who want to start adding personalized services to their service list:

• Nail Health Consultations: Not everyone is satisfied with their nails. Some people struggle with brittle nails, while others may not see growth as desired. Whatever their issue, it’s your time to step in with a customized solution to help them achieve the nails of their dreams.
• Customized Nail Art Designs: Expand beyond your service menu by offering customized nail art designs! These sessions will allow your clientele to ask for more intricate and personalized designs and patterns to suit their needs, whether looking for a cute seasonal get-up or something fancier for a special occasion.

Housing Creative Events and Workshops: Engage Clients with Educational Sessions

Hair Stylists: Braiding Workshop

Some people don’t know how to braid hair but would certainly love to. This is where a braiding workshop can be highly valuable. During your workshop, you can explore different braiding methods, starting with the common two-strand and upgrading to more advanced options, such as the rope and mermaid. 

Makeup Artists: Date Night Glam

Many individuals wish they could get all dolled up for a date night, but they’re not sure where to start. A date night glam workshop is the answer. This workshop will share different makeup styles ideal for date nights, such as smoky eyes and red lips or a bronzed, sun-kissed aesthetic.

Esthetician: DIY Face Masks

Are you looking for a fun, engaging, and educational workshop? This is the perfect idea! A DIY face mask workshop will allow your attendees to not only learn about ingredients that can help with their unique skin needs but also use their hands and creativity to create something they can take home with them. 

Nail Techs: At-Home Nail Care

There’s a good chunk of clients who don’t know how to properly maintain their nails in between salon visits, so a good masterclass is essential. With this class, you can share all of the tips and tricks for at-home nail care, whether they’re looking to extend the vibrance of their polish or stave off chips and cracks in their acrylics.

Enhancing Client Engagement Through Interactive Digital Experiences

Offering in-person services and workshops is an excellent idea for any salon suite owner and beautypreneur, but you don’t have to hold these sessions face-to-face. You also have the option of digital experiences to get the job done. Customers will appreciate that they can learn from the comfort of their home, and beautypreneurs will like the fact that they can more readily add it to their schedules.

You can essentially provide the same services online as you would in person. For example, you can do virtual hair consultations to discuss your client’s concerns and desires and give them options virtually before they come to your salon.

However, you can also go above and beyond to create virtual-only events and experiences. For instance, a makeup artist may create a monthly makeup membership plan. Here, clients would tune in once a month to learn about the latest trends, receive an exclusive tutorial, and obtain discounts on a single product upon their next visit.

Unlocking Success Through Personalized Client Experience

If you want to make your customers feel special, showcase your expertise, and make a name for yourself in the sea of beautypreneurs, personalized client experiences are the way to go. From one-on-one sessions to virtual engagement, you simply can’t go wrong with experiences in every beauty niche.

Ready to create some compelling client experiences? Start by leasing a turnkey salon suite with SalonPLEX Suites today! We consistently offer new deals to help you get started, such as two weeks free upon leasing. We also go above and beyond to help our owners be successful, from top-notch amenities to access to our Lead Generation App. What are you waiting for? Contact our Leasing Manager by email at info@salonplexsuites.com or call us at 239-919-7539.